Newcastle’s thriving business community is both a positive and a negative for new business owners. On the one hand, it seems like a better time than ever to be in the retail or service industries. On the other hand, so many businesses are already established that any newcomers might worry about how to bring customers to their doors.
If you are a new business owner in the Newcastle area or in the North East of England, you may be wondering how to set your business apart from the vast competition. You might have begun a word-of-mouth campaign among friends or considered how you might use social media to spread the word about your new business. You might have even considered a pay-per-click advertising campaign. While these are all worthwhile endeavours depending on the type of business you are running, one must keep in mind that not every potential client will be searching for your business by name.
Let’s say you’ve recently opened, or will soon be opening, a vegetarian restaurant near Eldon Square and would like to attract customers who have just been shopping nearby. How would you begin to make your restaurant type and location known to hungry shoppers who don’t want to drive home and cook or stop somewhere for a burger? Since they are likely searching for “vegetarian restaurants Newcastle city centre” on their smartphones as you reflect upon this, it stands to reason that the key to drawing them into your restaurant lies in keyword-specific content on your website or elsewhere in cyberspace that will raise your profile in online search results.
This is exactly what search engine optimisation, or SEO – specifically local SEO, can do for your business. By publishing keyword-rich content that will draw more traffic to your website, you will gain market share simply by growing your online presence. SEO is a very effective part of a comprehensive Internet marketing campaign and will do more than any other form of advertising to increase your visibility to potential clients searching by business type, product or service.