Google is letting advertisers add an additional headline and description to text ads. In total, text ads can now have up to three headlines and two descriptions.
Google has also expanded the number of characters in a description to 90 characters. This means text ads can now contain as many characters as responsive search ads.
Google offers one suggestion for how to use the third headline:
“To get started, try adding a third headline and a second description to your existing text ads. For example, if you’re a retailer using two headlines that show your brand name and official site, you can add a third headline showing shipping details or special offers.”
This update to text ads will be available to advertisers in late August.
Within the same announcement, Google also revealed that responsive search ads are rolling out to more advertisers starting in September 2018.