It’s not that long ago, if you simply entered “plumber” into Google’s search bar, you’d get results from all over the UK. Typically, whether you were based in Newcastle, Leeds, London or Edinburgh, you were quite likely to get the same top 10 search results. And let’s be honest, as local small trader in Newcastle this isn’t going to be of that much help to you?
Google has made some major changes and now, search results are significantly influenced by the geographic location of the searcher. Many search results nowadays will include maps, pinpointing a company’s precise location. Helping personalise search listings and results, making it a lot more helpful and relevant to the person doing the search.
Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.
Local SEO to Help Your Business
The integration of geographic data in search results represents a huge opportunity for local business. These changes should help your site to avoid being forced to compete with businesses and providers all over the country – often irrelevant to the searcher, only those in your specific area.
This makes it infinitely easier to rank highly for your keywords, and it makes reaching your exact target audience more possible, too.