Local SEO & Google My Business.
Local SEO is a hot topic and one that many people are talking about. But, if you’re not practicing it, you should be! This post will discuss how to optimize your site for local search engine results pages (SERPs) so that you can rank higher in those search engines. It will also give some tips on how to compete against other businesses in your area who might be doing the same thing as you.
1 Set Up Google My Business
Google My Business is a free service from Google that allows you to claim your business listing and control the information shown about it. Once you have claimed a listing, you can edit any following: name, street address, city, state/province, postal code/zip code, phone number(s), website URL. You will also be able to upload photos for display on Google Search or Maps and provide additional details such as opening hours and category information.
Once done with setting up an account, make sure you verify your company’s location by adding more relevant info about your business. Hence, customers know exactly where they are going when clicking on those search engine results! The more information you add, the better. Remember to add your business details on other local directories such as Yelp, Merchant Circle, and Yellow Pages! These sites will help provide more visibility for Google results too.
2 Keep up to Date with Competitors
It’s essential to always stay up to date with your competitors by checking their listings daily. You can do this on Google My Business or a more advanced tool such as Moz Local, which will allow you to add multiple locations and keep track of all the changes made in one place!
If there are any mistakes, make sure you immediately correct them; otherwise, they might appear on search engine results pages (SERPs). Also, in case someone else has already claimed your business listing on some directories, instruct users how to contact you directly to take it over from them rather than going through a long process of claiming it manually yourself. This way, people who come across incorrect information about your business won’t be frustrated enough to leave without getting what they need!
3 Use Google’s Business Messages to Communicate with Customers
This is a great way to communicate directly with your customers, allowing them the ability to contact you in real-time. You can send messages right through Google My Business when someone sends an inquiry about your business or service, making it easier for people looking for information on their mobile phones! This makes reaching out to potential new customers much more convenient and efficient too.
When sending messages, make sure that they reflect well upon your brand since this will be shown publicly next to every message sent. If possible, include links to other social media pages where users could get more information about what’s going on at your place. Remember, not all visitors might read website content, so adding these links might help convince others to come to your business.
4 Keep Your Google My Business Updated
You must keep your Google My Business page up to date by adding photos and updating any information. Having a consistent presence on the web is vital for engaging with customers, so make sure these profiles are updated regularly to drive traffic from search engines!
If you already have an account set up, be sure not to change or remove anything since potential customers might encounter this wrong info while looking for places near them. Fill out all sections thoroughly if there isn’t enough information about your business online when someone searches it because an incomplete profile will lose users’ trust who could end up going elsewhere instead of finding everything they need quickly.
5 Implement Website SEO & Analytics
It’s essential to always keep on track of website analytics. You can use Google Analytics or a more advanced tool such as Moz Analytics which will allow you to see precisely what your users are looking for when coming across your site, making it easier for you to rank higher in search engine results!
Analyse the content that people are engaging with most and optimize all pages accordingly to prioritize this page over others. Ensure each element is optimized adequately if needed since improving visibility on some specific sections might give incredible results by driving even more traffic through various channels like social media! Don’t forget about meta tags either because they play an essential part in the SEO optimization process. Be sure every single tag is filled out entirely to get the most out of your efforts.
6 Ensure Your Website is User-Friendly and Mobile-Optimized
Your website should be easy to navigate and mobile-friendly. This way, your users will enjoy a seamless experience, making it easier for them to do what they came here in the first place! In addition, you must make sure this page is properly optimized for mobile devices since more than 50% of people use their smartphones or tablets rather than desktops when browsing online content these days.
If any parts need fixing, take care of those immediately so that potential customers won’t have difficulty finding the information they’re looking for on various devices. Make sure every link leads directly where visitors want instead of complicated paths full of distractions, too, because no one likes wasting their precious time trying to find something.
Keep your website up to date with the latest trends to attract potential customers. Opt for a simple yet modern design that is easy on the eyes and mobile-friendly so that users can easily navigate through various pages without any hiccups along the way! Ensure there are no broken links or images since they might give a bad user experience, making them leave your place as soon as possible.
It’s important to keep up with all the latest trends to remain competitive. Also, keep your website mobile-friendly; make sure it is easy to navigate and completely free of errors so that everyone can enjoy their time browsing through various elements!
We hope that you have found this article helpful, and now see how you can drive new business to your company using effective and affordable SEO services. If you want to see more business than ever before, don’t wait any longer to start implementing these practices in your business.
Get in touch with Direct Submit today and get your obligation-free quote for our local SEO services and find out how investing in digital marketing could transform our business. Contact us today on 0845 272 2350 and let our strategists take a look at your business to decipher where we could take it.