Make your Website Work Harder for your Business
Internet Marketing and Search Engine Optimisation (SEO) is simply a way of drawing traffic to your website through strategic use of keywords and key phrases that are relevant to what your potential clients are seeking out. With a well-designed company website and SEO marketing campaign, you will go from one handyman among many in your area to one whose company information is front and centre in online search results.
Here are three simple yet effective ways of making your website work harder for your business.
Number 1: What Good is Traffic Without Conversions?
Make sure your Site is set up with the customer in mind – particularly relevant if you operate an ecommerce website. Why, well if your site does not convert well, then all the traffic in the world will not amount to any new business. So, here are a few tips to help your websites conversion ratio:
- An easy “Call to Action” is a must
- Final action/click should be no more than 2 to 3 clicks from the Home page
- Engage the searcher, give them engaging & relevant content/media
Number 2: Make sure to update your content & keep it fresh:
- Search Engines continue to award freshness
- Keep your websites content unique
- Continue to review / refresh your content every 3-6 months.
- Provide new pages with new information. This can help your website become more of an authority (important) within your industry which will provide new paths of traffic through different long-tail phrases.
Number 3: Focus On the Long-Tail Phrases (3 or 4 words)
- “Long Tail” phrases convert better and they also make it easier to dominate your competition in the Search Rankings.
- Go after the long-tail phrases with the short-tail as the base. By targeting the long-tail, the short-tail will also benefit.
- People searching via long-tail phrases often know exactly what they’re looking for and because of that, they tend to convert into customers at a higher percentage.
Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.
To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.