Local SEO marketing helps your company to get to the top of the Google’s natural listings, helping local customers easily find your products and services. More and more people are using the search engines to search for such as motorhome rental North East or van hire Newcastle and it is reported to be one of the fastest growing areas for ‘searches’ online. We have the experience and expertise to ensure you capitalise on local search traffic.
Don’t Ignore Local SEO
While global SEO is very important, local SEO should not be ignored. Statistics have shown that 50% of consumers who conduct a local search on their smartphone visit a store that same day. If your brand is not ranking for keywords in your local area, your brick and mortar business could be losing out to competitors.
While improving SEO takes time, there are some relatively simple steps you can take to begin improving your company’s local SEO.
>>> Making your brand visible through a variety of local listings is important to local SEO, so be sure to insert your local keywords into unique descriptions across multiple listings, ensure that your photos are current, and always include your business category.
>>> Actively increase the quantity and quality of links directed to your website, as they have an increasingly impactful effect on its local search engine rankings. Consider giving a presentation to business students at a local college or university, lead a discussion at regional business organization meetings or publish an article online, and use those opportunities to have the associated organizations link to your company’s website.
>>> Improve your brand’s local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches, so you need to have a physical location and street address (not a P.O. box) to set up or claim a listing.
>>> Optimising this profile with the category, contact information, images and business hours can give a significant boost to your local SEO.
Google has made some major changes and now, search results are significantly influenced by the geographic location of the searcher. Many search results nowadays will include maps, pinpointing a company’s precise location. Helping personalise search listings and results, making it a lot more helpful and relevant to the person doing the search. Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.