More and more people have accessed the internet from their mobile phone or tablet than from their desktop computer or notebook. Desktop traffic has slowly been decreasing for the past decade and mobile internet use has been continually growing. There’s no stopping the upward mobile trend. By 2019, mobile is predicted to account for 79% of all web traffic. This could mean that only 20% of the time people spend on your website will be from a desktop computer. And if your site doesn’t work on a mobile device – studies show people will simply stop visiting it in favour of a site that provides a smoother mobile experience.
So what are some of the reasons you need a mobile friendly website?
To Fulfil Customers’ Demand and Expectations From Your Business. These days’ customers do not prefer much to sit in front of desktops or laptops. Instead, they love to access your website from their mobile devices on the go. So you need to understand customers demand and their expectations not only from your business but also from the website. In order to attain this, firstly, your website must be mobile friendly with suitable visibility and navigation easy to browse your website easily on mobile. Else, they will head some other place.
So how will you create a mobile-friendly site? Alert!! Don’t try to just modify your existing website to make it done mobile-friendly. Conventional websites don’t display well on mobile phones as they have smaller screens and many times can distort visuals on regular websites. Just trim your trim website to essentials like content with linking to secondary pages. Interface enlargement is also a good option for easy touchscreen navigation. However, don’t forget those customers who still use desktops and laptops as they still possess a sufficient amount of your customer base and new possibilities.
Transit from Standard Website to a Responsive One. Increasingly, customers going mobile for searching and shopping, therefore it is necessary to have a mobile-friendly website. The motive of mobile adapted websites can only be attained by shifting standard websites to responsive websites. Why? Because, they have the capability of optimizing a website by understanding the used devices like Laptop, PC, tablet, Smartphone, etc. And, it resizes itself according to the devices for an optimum view. Furthermore, it also makes you accommodate your both mobile and PC/laptop users alike, in this competitive world through a single medium.
To Exempt from Google Penalty, to Not have a Mobile Friendly Website. Yes, it’s true that Google may penalize your business in any form, owing to not have a mobile-friendly website. As we all know, Google works on a proper strategy, accordingly, it understands to surf the internet user don’t have need of a computer. As a result, the websites which are still following the same conventional trend, having content, images and navigation structures can easily be operable only on bigger screens of desktop and laptop. And, smartphone users have to suffer from bad display and distortion in visual issues many times. Now Google when it views a website that isn’t mobile-friendly, acknowledges that and less likely to show it in legitimate search results and around half of the displayed results are useless to the mobile users.
To Maintain the Pace Of Your Online Business. The mobile friendly websites are mandatory to thrive your business online these days. The websites optimized for mobile friendly viewing should have fast loading page, easy navigation, and a streamlined website with user-friendly content and products. The process helps to foster user experience and ultimately helps in generating leads for your business. Apart, from your customers, the process is also necessary to meet the Google guidelines for websites.