What is Search Engine Optimisation?

What is Search Engine Optimisation?
SEO, or search engine optimisation, is the name given to any attempts made to improve the ranking of your page on a search engine. Imagine you type in your search term “Plumber Wakefield” and scan down the list of results – how far down the list do you travel before you decide you have used the right search term? Do you click on to the next page?

The truth is that most people look at the top three results at most and almost never believe sites on the second page will continue to be highly relevant to their search.

Driving Traffic to Your Website
As search engines are the main means the majority of traffic will be driven to your site, it is important to optimise your site to match the keywords used by your customers. It is more than this, however, as searches are not just designed based on keyword relevance. Search engines like Google display links based on authority which is a means of assessing how credible and valuable the user will find your site. The best way to prove authority is to have other websites link to your page and have your page link to theirs.

So, SEO is a matter of increasing the relevance and the authority of your site, so that search engines list you as high as possible. It is the backbone of digital marketing and without it all efforts to produce a web design that is well developed and connected to social media is fruitless.

If you would like to speak to our SEO services to see how our consultants could help you, contact us today and get our Direct Submit Digital Marketing Services.

Why do you need our SEO services?
Here at Direct Submit in the UK, we believe if you produce great content people will want to link to your site and share your content. If you produce high-quality copy that is organically filled with keywords that do not limit the flow of information, the you are going to increase your relevance and your authority.

You need our SEO services because you need to cover all aspects of SEO for it to work for you. You need copywriters that can produce engaging and authoritative content that will be shared in blogs, on social media and on their own sites. However, you also need people to complete off-page SEO, as well as your on-page SEO, designing your meta-data in such a way to increase your relevance too.

SEO is linked to every aspect of the marketing machine. With the help of one of our experienced SEO service consultants we can maximise your digital marketing efforts and drive customers to your website.

Speak to one of our SEO consultants at Direct Submit today by calling 0845 2722350 to see how we can help your business grow.