Google’s Mobile First Indexing

Google’s mobile-first indexing now powers over half of Google’s search results. Why does it matter? If your desktop pages are different from your mobile pages both in terms of content and structured data, then your rankings may be impacted.

Google has generally moved sites that have parity between mobile and desktop pages first to mobile-first indexing. But with over half of the search results now indexed through mobile-first indexing, it is just a matter of time until your web pages are moved over as well.

Google announced last Wednesday that over half of the pages shown in search results globally are from Google indexing that content using mobile-first indexing procedure. That means that it is more likely that the pages you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.

What is mobile-first indexing?

Mobile-first indexing is simply how Google crawls and indexes the web. Instead of looking at the desktop version of the page, Google looks at the mobile version of the page. In more simple terms, Google is crawling and indexing your web page based on how it renders on a mobile phone versus a desktop computer.

Why does it matter?

If your desktop pages are different from your mobile pages both in terms of content and structured data, then your rankings may be impacted.

Google has generally moved sites that have parity between mobile and desktop pages first to mobile-first indexing. But with over half of the search results now indexed through mobile-first indexing, it is just a matter of time until your web pages are moved over as well.