Effective Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.
Simply put, our approach to SEO typically will is built around:
» Website Analysis & Compliance
» Key Phrase Research
» SEO Promotion & Marketing
» Linking Strategy
» On-going Monitoring & Maintenance
TECHNICAL WEBSITE EVALUATION OR AUDIT
Why is your website being left behind compared to your competition? We will identify and fix technical issues that are hindering it from its reaching full ranking potential, including duplicate content, bad URL scheme, bad site architecture, hidden texts, slow download time, and many more. Our goal is to clean up your website in order to dramatically improve its overall search engine friendliness. During this audit, we can also analyse your competitors’ search presence to understand the likelihood as well as the time frames required to achieve better rankings.
KEYWORD RESEARCH AND ANALYSIS
It all begins with keywords. Identifying and targeting the “right” keywords is crucial to your campaign’s success, as it brings in the “right” kinds of visitors. This is why Direct Submit spends time determining the best search words or phrases that could improve your website’s conversion. What keywords should your website rank well for in order to boost sales or enquiries? Answering this question is our priority and is the centre point of our strategy. We consider estimated search volumes, intent, and competitiveness of the most relevant words and phrases.
ON-PAGE SEO OPTIMISATION
The Direct Submit team spends hours optimising on-page elements of your website including Meta tags, page content, navigation, header and footers, etc. Developing of a search engine friendly site structure and carefully planning keyword density, placement, and prominence are significant components of increasing your website’s visibility in the search engines.
CONTENT DEVELOPMENT & MARKETING
Website content has always been very important (and it will always be). We work with you to develop strong, high-quality content that is written for your audience but is friendly to search engine spiders as well. Our SEO consultants and content writers work together to develop informative and useful articles, press releases, and blog postings.
OFF PAGE SEO/ LINK BUILDING
Our team can build comprehensive off page SEO or link building campaigns to increase the number and quality of inbound links that point to your website, thereby improving its domain authority. We also perform an extensive links audit to understand your site’s backlinks profile and identify & remove any low-quality link found.
LOCAL SEO STRATEGIES
Do you want to target customers who live within a certain vicinity? We provide local SEO services to improve your website’s rankings for geo-targeted keywords within your city, state, or county. As a part of this service, we will work on building citations, reviews, and optimisation of Google listings, etc. with the goal of getting your website on the first page of local SERPs and on map results.
Our Search Engine Optimisation (SEO) services are designed to increase the visibility of your website within the natural (or free) search engine rankings to deliver quality, targeted traffic to your website. The Search Engines, most notably Google, are continuously changing and updating how they rank for search results. To ensure your website remains successful within the search engines, you need time, expertise and energy to focus on recognising these changes.
At Direct Submit, we believe every company is unique and we deliver a specific range of SEO services designed to help ensure the optimum performance of your website. Call us today on 0845 2722350 and get your website working harder for your business.