You only have to take a quick look around you to see the influence the Internet has on our daily lives. More and more of us are glued to smartphones, and this is good news for businesses willing to embrace modern marketing techniques like SEO, or search engine optimisation. With consumers increasingly reliant on the Internet to source and locate businesses, products, and services, it pays to have a visible presence online. If you’re looking to harness the power of the web, here are some of the best benefits of SEO to business.
Increasing customer numbers
Google alone processes more than 40,000 searches per second. Whether you’re a local business or a national or international corporation, you can benefit from appearing on search engine results pages.
The key to success lies in occupying those premium positions. More than 75% of web users don’t move past the first page, so to benefit from SEO, you need to ensure your links are on page 1. If you’ve got a prime spot, this could prove incredibly lucrative.
You want your business to be visible, and if you improve your search ranking, you should find your customer numbers increase. If you’re a local business, it’s particularly beneficial to focus on local SEO.
Research suggests that approximately 46% of Google searches are local, and 50% of search engine users visit a physical store within a day of finding that business online.
Improving the quality of leads
When you’re on a mission to drive sales and increase profits, you want to generate as many leads as possible, but it’s crucial to factor in both quality and quantity.
There’s no point in attracting people who don’t have an interest in the services or products you sell. Using SEO, you can ensure that you’re piquing the interest of buyers who are likely to have a genuine desire to find out more about your business.
That person has searched using keywords or terms that are relevant to your company, and they may also have included a town or city, which means that they are also local to you. Increasing the number and quality of leads is likely to boost conversion rates.
Building your brand
If you appear on the first page of Google or other search engines like Yahoo or Bing, potential customers are likely to trust you more. If you don’t have a presence online, consumers may not be willing to take a chance on you.
We tend to associate those top spots with businesses that have a good reputation and solid review scores.
Outshining the competition
In business, you often have to beat competitors to seal a deal or get a client on board. An effective SEO campaign will enable you to attract more customers than your rivals.
If you’ve got a choice between a brand occupying a spot on the front page and a business that appears on page 4, it’s highly likely that you’re going to opt for the company with the superior ranking.
SEO has a host of benefits for modern, forward-thinking businesses. If you’re not already focusing on SEO, now is the time to start reaping the rewards.