Google Optimize: a New A/B Testing Tool
Google announced the global launch of Optimize, an A/B testing tool for websites that want to improve their visitors’ browsing experience. Google Optimize 360 is now available for every business and it’s integrated with Analytics, by adding a simple line of code.
According to Google, it is:
> Easy to use
> Easy to implement
> Easy to understand
> Easy to try
In Google’s own words:
Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day. We’re delighted to offer Optimize to everyone to help deliver better user experiences across the board.
Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. As of now, Optimize is available in over 180 countries.