Introducing Google My Business.
Google My Business is a free platform created by Google to allow businesses to create profiles containing information about themselves, such as their location, hours of operation, special events, and their website.
In addition to providing essential information about your business, you can also utilise Google My Business (GMB) to interact with those who review your business on Google Maps. Your profile will be published to Google Maps, allowing users to find your listing through a location-based search, and it will also be shown in relevant searches. If you’ve ever searched for “a ‘service’ near me,” it’s likely that Google served you a list of GMB profiles categorised as relevant ‘service’ providers in your area.
Since Google My Business has quickly become the go-to platform for users to find businesses in their proximity, the importance of utilising GMB to help customers find you cannot be ignored.
While it is free and relatively simple to set up a Google My Business profile, professional marketers know the importance of consistently updating information, selecting your Google My Business Categories, monitoring your categories for their effectiveness, and using GMB to interact with your customers in new ways as Google releases additional tools and features.
At Direct Submit, we have been successfully utilising Google My Business to build our clients’ brands and we use it every day to bring our clients leads from their own neighbourhood.
If you are a business in the UK, our Digital Marketing & SEO Services can help you gain exposure to your potential customers. As a leading Digital Marketing and SEO Agency, we have an expert team available to help your business today and help you get to the first page of Google, including effective use of the Google My Business service.
The true price of an unsuccessful SEO campaign (or a non-existent strategy) is difficult to measure. Exactly how many of your potential customers did you miss out on? How much income did you lose to your competition?
We’ve helped loads of businesses across the North East and the UK improve their search ranking positions and we’d love to see if we can help you too. Call us today on 0845 272 2350 or visit our website to get started with your SEO campaign.