For many businesses who operate on a regional or ‘local’ basis, local Search Engine Optimisation is all about achieving first page results for their business or product when the search term includes a reference to the specific town, City or County.
This is becoming more important as ‘Local Search’ has rapidly becoming one of the most popular search types on the web as more and more people start to use search engines to search for a local service.
More and more people are using the search engines to search for such as “motor home rental North East” or “Van Hire Newcastle” and this local element is reported to be one of the fastest growing areas for ‘searches’ online.
Local Search Customers using Local SEO
It has also been reported that people who use the search engines to search for local products or services are reported to be far more likely to be at or near making the decision to buy a particular product or service right now.
These local search ‘visitors’ could be one of the most critical groups of people to visit your online business, so doesn’t it make sense to make sure you’re website is optimised for local search traffic and you are doing all you can to convert each one into a satisfied customer?