Now is Not the Time to Hide Away
Do you want your website to show up at the top of search engine results? Why, over 90% of adults who use the Internet rely on search engines for local search and National search. Our organic search marketing services will help your business. When your business ranks in Google’s top ten local search results, you’re more likely to get new leads and sales. Our job is to improve organic SEO so that potential customers come to you.
Which is Why Website Promotion is so Important
Websites offer many benefits for the home business owner. For online shops, to other selling professional services such as recruitment or car servicing. Others earn income through advertising, sponsorships and affiliate marketing, such as on blogs. Other types of websites are marketing tools in and of themselves, providing information about the business and how to best get in touch for services in an online brochure.
While all these website options work, they only fulfill their purpose if people visit them. If you think of a website like a storefront, that store doesn’t make money unless someone walks in and buys.
If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if the market knows about and visits it.
Web promotion, and in particular Search Engine Optimisation (SEO) and Promotion is how online businesses get the word out about the website.
The more targeted traffic (visitors who fit your target market) a website receives, the better the chance of generating leads, making sales, earning ad income, and gaining clients.
So where to start…
Optimising a website should ideally start before & while the website is being built. Try to make sure your web development company understands the importance of creating a great user experience. Search engines including Google look for quality content, high site performance, great user experience, and web authority. The first and best way to appeal to search engines is through search engine optimization.
Optimise your website with specific keywords to attract relevant traffic to help build traffic and earn qualified leads. Optimizing a website will help you to stand out amongst your competitors in search engines results. There are about a million ways to optimise your site (and a million things not to do) so make sure you get the help of an SEO professional if you plan on beginning the process.
Keyword research is very important at this stage.
Use Great Content.
Content is technically a part of search engine optimization, but it’s so important that it needs more than a mention. Content tells your story, provides a voice for your organization, and makes your brand seem even more authentic and real. As we’ve mentioned in our previous B2B content marketing blog post, content marketing attracts and engages qualified traffic and potential leads.
It is extremely important that you don’t let your website go stagnant after it is created. Adding quality content regularly will show that you really, really know your stuff!
There are a load of different factors that go into good SEO, like including certain keywords and phrases throughout your site. mobile optimisation and optimising your page headings to make them easily found by search engines. Google has also started taking website accessibility into account when ranking search results.
Building a new website means that you are also revising the content and layout of your old site, which means most of your SEO heavy lifting will occur before you launch. However, improving your website’s search rank can be an ongoing process. If you need some help getting your website to appear higher on Google, we can help.
Remember, almost every business wants their business to be found on the first page of the major search engines. Your business has to earn that right to get these results using an effective Search Engine Optimisation or SEO process.
Whether you are a small local business or a large company, being seen online can now be crucial to ensuring business success. But as more businesses move online, your website can easily get lost in the thousands of millions of results – but only if you don’t have the right help.
At Direct Submit, we believe every company is unique and we deliver a specific range of SEO services designed to help ensure the optimum performance of your website. With over 18 years of experience our goal is to increase the visibility & exposure of your business simply by generating more organic traffic to your Website.
Our SEO Services include:
> Making sure that you have interesting, unique content that people want to read
> Ensuring that your content contains keywords in the right places and quantity
> Ensuring correct SEO optimisation is applied
> Making sure the website can be navigated easily
and loads more…
Remember, now is not the time to hide away. With offices in both Durham and Newcastle, we can help you do just that through Digital Marketing and Search Engine Optimisation (SEO). Get in touch with us on 0845 272350 today for a free SEO analysis.