Search Engine Optimisation (SEO) for SME’s
Search Engine Optimisation (SEO) for SME’s
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. If you’re an UK small business owner, entrepreneur or a Small to Medium Enterprise (SME) you should know that SEO is pivotal to your online success.
Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.
As a guide to SEO for small businesses, this article will take you through the basics and show you why you should start today on SEO.
What is SEO?
Search Engine Optimisation (SEO) is the practice of improving the visibility of a target website in the listings of search engines (primarily Google). It typically involves a strategy that involves a series of tactics of Optimisation for a website to be :
Listed in Google and other search engines
Indexed so that it is ‘ranked’, with the sites Google (or search engines) feels are more important and useful being closer to the top of their listings
Associated with keywords – either keywords the search engines finds when it ‘crawls’ (i.e. reads) the website and its contents, or by implementing SEO best practices to align the website in the search engine for preferred (chosen) keywords.
Types of SEO
On-site/on-page SEO
These are SEO tactics that can be implemented on the target site
Off-site/off-page SEO
These are SEO tactics used on different sites to the target site, usually to refer back to the target site (back linking)
Simply put, our approach to SEO typically will is built around:
» Key Phrase Research
» Website Analysis & Compliance
» SEO Promotion & Marketing
» Linking Strategy
» On-going Monitoring & Maintenance
Why is SEO Important for Small Businesses?
So if you have a website for your small business, how do you find traffic? Many people make the mistake of creating a website and assuming people will find it, but on the whole they don’t.
The first reason SEO for small businesses is so pivotal is because if the search engine does not know about your site, no amount of searching in it will find your site – which means potential customers cannot do so either.
Once a site is listed on a search engine, that’s only the start of SEO for small businesses. When people search for small businesses on a search engine, they generally only search the first couple of pages and often only the first couple of listings. So, if your site is listed on the search engine but far down in the rankings, it is only marginally better than not existing at all.
Maybe potential customer will find it, but only a very small, small amount – and even then, it would be luck above anything that takes them to your site.
Last but not least, the most important part of SEO for small businesses is to ensure a prominent listing for associated keywords that people are actually searching for.
A good example would be if a motor vehicle repair garage in Newcastle specialised in BMW repairs, good keywords to feature for would be something like ‘BMW repair Newcastle’ or ‘BMW service Newcastle’.
Direct Submit SEO Services
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.
