Why Search Engine Optimisation (SEO)
You’ve probably heard a hundred times that Search Engine Optimisation (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature.
SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So without further ado, here’s everything you need to know about SEO and why it’s vital in today’s digital world.
SEO can help a business accomplish a number of goals, including ones involving brand awareness, traffic, conversions, customer experience, and much more, which is why it’s so important for digital marketers to have a solid grasp of what SEO is, how it can help achieve goals, and what the most cutting-edge best practices are. Other benefits of SEO can include:
Brand awareness – Websites in the top results are seen by thousands of users every time they search for a relevant query and this improves brand awareness.
Brand trust – Users trust Google’s results and the websites that appear on the top.
Increase in social shares – High ranking websites get more shares and mentions in social media networks.
More backlinks – Other webmasters are more likely to reference (link) websites that appear in the first pages of Google.
Just having a Website is not enough, the old adage “build it and they will come” is no longer true. People need to know how to get to your site and without SEO it will prove difficult. It is crucial that your Website have SEO, which means that it has been optimised for people to be able to find you in the search engines.
By thinking like your target audience and through analysing your Website we can hone in on the right keywords to help bring quality, relevant traffic to your site.
With the right traffic you will automatically have a higher conversion rate. Without SEO your site is as good as buried in a sea of other sites. The way to make it stand out and come up in search engine results is to make sure that it has the proper SEO in place.