Why Web Content is as Important as Your Design.
As online competition gets fiercer, so does the need for an enhanced user experience. This experience starts and ends with your website. For businesses, a website is more than just a portal of information about the product and service. It embodies your entire brand, your business in a nutshell. You set up a website not just to become visible, but to build an online presence that connects with your audience.
Here are a few reasons why your website copy is as important as your design:
YOUR COPY DEFINES YOUR SITE’S PURPOSE
Whether it’s to generate online sales, attract visitors to your location, raise brand awareness, or collect feedback, every website should have a purpose. When it comes to properly define your site’s purpose and encouraging users to take action, web copy is equally as important as design and a combination of the two ensures your site is optimised for the highest conversion rates possible.
GOOD WEB COPY IMPROVES YOUR SEO
Your web copy does more than provide visitors with information about your brand and what you offer — it also helps search engines understand your site. Even though your website images just as important as your design, the effect images and design have on SEO pale in comparison to your copy’s SEO value.
The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results.
YOUR COPY REFLECTS YOUR BRAND
Well-crafted website content helps portray your brand in the best possible light. It allows you to stand out from the crowd and influence your audience’s perception of your brand in ways design can’t. Both of which are incredibly important when competing with thousands of other businesses.
WEB COPY SELLS
You need to effectively communicate your offer and convince clients they want what you’re selling. It only takes a couple of seconds for a visitor to make up their mind about a site and, while design helps attract their attention, web copy is what really seals the deal.
Site visitors need to know that you can help, and the only way to do that is through carefully thought-out and engaging copy that convinces them to take action.
WEB COPY BUILDS RELATIONSHIPS
More than just a sales tool, your web copy gives you an incredible opportunity to connect with your site visitors. It allows you to respond to their questions and needs through valuable, informative content. This is an extremely important, yet severely neglected aspect of content creation in general.
By building a connection with your visitors, not only do you increase trust and establish your business as an authority, but you cultivate relationships that can potentially generate long-term revenue.
Having quality and relevant content on your website similar to the organic SEO techniques, boosts your credibility to potential clients and the major search engines. The goal is to make your site useful to visitors and keep them coming back.
Your content is the foundation of your digital marketing strategy. Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into paying customers. When you create great pieces of content, however, you’ll be more successful in your other digital marketing efforts.