Why are Local SEO Services Important?

Why are Local SEO Services Important?
As a local business, the large majority of your customers are the people who live or work in your area. The service or the product that you provide caters to local people. In the past, many local businesses depended on word-of-mouth to grow their business, but today, that is no longer the case.

The importance of Local SEO

The following statistics highlight the importance of local SEO for a business:

86% – The percentage of people who rely on the internet to find a local business.
93% – The percentage of time Google’s Local Pack appears in the top spot of searches with localised intent.
29% – The percentage of people who search for local businesses at least once a week.
78% – The percentage of local mobile searches that result in a purchase.
46% – The percentage of searches on Google that are local.

What is Local SEO?

Local SEO allows you to market your business online to a local audience. Getting your business ranking in Google’s ‘Local Pack’ for your specific service will help attract local customers who are ready to buy.

Local SEO increases the visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.

Studies show that 97% of consumers now go online to find local services, with 82% of smartphone users use a search engine when looking for a local business or service.

New Sales & Business Opportunities

Think about the extra sales and business you would get from being top of those local search results. Remember your clients are searching for your service or product – not necessarily your company name. So, it’s really important your website is found for these searches.

How do you connect with these consumers? With Direct Submit local search engine optimisation (SEO) services.