How to Make Your Website Mobile Friendly.
For strong search engine rankings, optimising your website for mobile devices is key.
>>> Your website needs to be mobile-friendly since more than half of all global web traffic comes from mobile devices.
>>> Google prioritises mobile page load speed as a key metric when determining your website’s search ranking, which is significant since 94% of organic search traffic comes from Google.
>>> Google offers free online tools to help you evaluate how mobile-friendly your website is and provides tips to help you optimise it.
Depending on how much work your website needs to be truly mobile-friendly, you might want to hire a web developer. However, there are some steps you can complete yourself.
Improve your Website’s Responsiveness & User Experience on Mobile Devices:
Visit Google’s guide to mobile-friendly sites. This page offers several ways to make your site more mobile-friendly, such as choosing a responsive web design that automatically adjusts the display to fit different screen sizes.
Take Google’s Mobile-Friendly Test to see how optimised your website is for mobile viewing. You can test a single page on your site or several web pages and see exactly how Googlebot views the pages when determining search results.
Use Webmaster Tools to generate a Mobile Usability Report, which helps identify any issues with your website when viewed on a mobile device.
When the mobile version of your website is complete, it should fit perfectly on any mobile device screen size, whether it’s a mobile phone or tablet. The design of the site should suit the user’s typical activity on that device as well, which usually requires employing a separate design than your desktop version.
Mobile optimisation is crucial to maintain or increase your SERP ranking. Loading time, design, font size, a mobile app and optimised content all play a role in boosting your ranking. Moreover, an optimised website for mobile devices can dovetail with your larger digital marketing strategy and support remarketing efforts.